52079 - Senior Recruitment Marketing Manager

We encourage applications from people from all backgrounds and aim to have a workforce that represents the wider society that we serve. We pride ourselves on being an employer of choice. We champion diversity, inclusion and wellbeing and aim to create a workplace where everyone feels valued and a sense of belonging. To find out more about how we do this visit: https://www.gov.uk/government/organisations/ministry-of-justice/about/equality-and-diversity.

About the Department

MOJ is one of the largest government departments, employing around 70,000 people (including those in the Probation Service), with a budget of approximately £9 billion. Each year, millions of people use our services across the UK - including at 500 courts and tribunals, and 133 prisons in England and Wales.

What we do

We work to protect the public and reduce reoffending, and to provide a more effective, transparent and responsive criminal justice system for victims and the public. We are also responsible for the following parts of the justice system:

• courts
• prisons
• probation services
• attendance centres

We also work in partnership with other government departments and agencies to reform the criminal justice system, to serve the public and support the victims of crime. We are also responsible for making new laws, strengthening democracy, and safeguarding human rights.

Priorities

• A prison and probation service that reforms offenders
• A modern courts and justice system
• A Global Britain that promotes the rule of law
• A transformed department that is simpler, smarter and more unified

Further information can be found at https://www.gov.uk/government/organisations/ministry-of-justice

Job Profile

Job Title / Group / Directorate

Deputy Head of Recruitment Marketing, Strategic Communications team, CID

Reports To

Keith Coni, Head of Recruitment Marketing

Location & Terms of appointment

This is a permanent post based in 102 Petty France, London

Salary and Grade

This post is Band A (Grade 7).

New entrants to the Civil Service will be expected to join on the minimum of the pay range.  

Existing Civil Servants will have their salary calculated in accordance with the Department’s pay on transfer / pay on promotion rules.

Background

You will be joining MoJ’s award-winning Recruitment Marketing team. Our team works to make sure MoJ can attract people into its priority roles – from having enough prison and probation staff to deliver a prison and probation service that reforms offenders, to recruiting enough magistrates to deliver swift access to justice. Our recruitment aims to attract people who reflect the diversity of our society: it is not just about achieving volumes.

We are part of the Strategic Communications function in MoJ’s Communication and Information Directorate.

About the role

The Deputy Head of Recruitment Marketing role offers the opportunity to lead on the delivery of first-class marketing campaigns where you can see the impact of your work every day.

Our work is critical to making sure that MoJ can deliver its priorities of delivering swift access to justice, protecting the public and reducing reoffending.

You will set the direction for recruitment marketing campaigns across our portfolio. These can range from multi-million-pound campaigns to recruit thousands of staff, such as our prison and probation officer recruitment campaigns, to smaller campaigns to recruit niche, hard-to-fill roles.

You will manage a small team working with communications agencies to run paid media and with communications colleagues to deliver PR and other low/no-cost activity.

You will be a hard-working, dynamic and creative communicator who has experience in developing, delivering and implementing marketing campaigns and is passionate and confident about delivering first-class communications in a fast-paced environment.

This work is strategically important to government ministers and the Permanent Secretary, which means you will have plenty of opportunities to work with senior people in the department.

We welcome and encourage applications from everyone, including groups currently underrepresented in our workforce and pride ourselves as being an employer of choice. (Find out more about how we champion diversity and inclusion in the workplace.)

Main Activities / Responsibilities

The job holder will be required to undertake the following duties and responsibilities:

• Supporting the Head of Recruitment Marketing in setting the direction and leading the delivery of high-volume recruitment campaigns, such as for prison officers, prison support workers, probation officers and magistrates, as well as smaller campaigns for niche, hard-to-recruit roles.
• Leading the design and delivery of high-quality, professional-standard marketing campaigns, including developing branding, messaging and content, advising on media channel selection and monitoring and evaluating performance.
• Ensure the Recruitment Marketing team has a clear set of objectives and purpose in line with departmental objectives, and that each team member understands how their work and own objectives contribute to achieving these.
• Reviewing and responding to new commissions for marketing support, including liaising with Resourcing stakeholders to understand business needs, setting the direction for new campaign strategies, and allocating team resource accordingly.
• Leading on the procurement, commissioning and setting standards with external communications agencies, including monitoring delivery of work against agreed KPIs and service levels and raising performance issues.
• Managing agencies and budgets, switching funds between activities according to strategic priority and effectiveness outcomes.
• Developing effective working relationships with senior stakeholders, agency partners and third parties to help work collaboratively to develop marketing solutions and solve recruitment challenges.
• Continuous improvement in consumer insight, through qualitative and quantitative research, market analysis and interviewing serving staff.
• Ensure all elements of the campaigns are evaluated against agreed objectives and outcomes, drawing in data from a range of sources to provide useful analysis and actionable insights that inform future campaign strategy.
• Promoting and demonstrating collaboration with colleagues across the wider communications team, as well as with other teams across HMG, including GCS Local, Home Office and DfE, to make the best use of cross-HMG promotion opportunities.
• Leading the team in securing all relevant budget approvals, including developing evidence-based and strategically-sound internal business cases and professional assurances bids to the Cabinet Office.
• Continually driving improvements to our campaign strategies through regular reporting and insights from evaluation and promoting a culture of openness around lessons learned.
• Supporting team members to find inspirational staff stories from across our workforce and ensure we have a solid bank of case studies to draw on that reflect the diversity of our staff.
• Playing an active leadership role in both the Recruitment Marketing team (a team of around ten) and wider Strategic Communications team and being part of the Strategic Communications Senior Management Team.

Management of Resources

The role involves managing a Recruitment Marketing Manager and Recruitment Marketing Officer, as well as having responsibility for campaign budgets.

Person Specification:

Essential:

• Experience in marketing and excellent understanding and skills in all communications disciplines.
• Experience leading communications programmes and campaigns, including campaign evaluation.
• Experience managing external communication agencies and delivery teams to deliver against shared goals within agreed time and budget.
• Excellent written and oral communications skills, as well as strong influencing skills and the ability to build effective working relationships with stakeholders and partners at all levels.
• Creativity and enthusiasm to lead the delivery of innovative and impactful content across our digital, owned, earned and offline channels.
• Customer-orientated with a focus on delivering a great professional service, experience of identifying and managing risks and confident working with senior colleagues.
• Excellent project management, organisational and prioritisation skills with experience in line managing and motivating employees to work in a fast-paced environment.

Desirable:

• Experience managing recruitment marketing campaigns (customer-driven activity to attract quality candidates at volume).
• Knowledge of GCS standards and practice.

Behaviours:

You will be required to provide evidence of the following Civil Service Behaviours:

1. Communicating and influencing
2. Working Together
3. Delivering at Pace

Experience:

Please provide your CV