66716 - Digital Engagement Manager

£31,265 - £34,446
12 Months
East Midlands, West Midlands
Birmingham , Nottingham
Full Time, Flexible Working
Communications / Marketing

We encourage applications from people from all backgrounds and aim to have a workforce that represents the wider society that we serve. We pride ourselves on being an employer of choice. We champion diversity, inclusion and wellbeing and aim to create a workplace where everyone feels valued and a sense of belonging. To find out more about how we do this visit: https://www.gov.uk/government/organisations/ministry-of-justice/about/equality-and-diversity.

Digital engagement manager, Office of the Public Guardian


This is a great opportunity to join a supportive, creative, and happy communications team.

As our digital engagement manager, you will play a vital role in planning and producing powerful and compelling digital content for a range of internal and external audiences.

We’re looking for someone to help shape our digital communications strategy, who can manage our social media channels and advise how we use these to maximise reach - ensuring our messages are getting to the right people, in the right way.

As part of your role, you’ll bring our stories to life and design digital content to aid public understanding of the purpose and benefits of Lasting Powers of Attorney, supporting the customer journey as people make an application.

This role is varied and challenging, so a can-do attitude, flexible approach, and excellent relationship management skills are a must.

You’ll need to have a creative eye, be across the latest social media trends, at ease managing multiple projects, and willing to explore new approaches.

In return you will get the opportunity to learn and develop on the job, enjoy a flexible working environment, and become part of an ambitious, proactive, and award-winning team. 

About the role

The role forms part of a professional communications team supporting the Office of the Public Guardian (OPG) to achieve its business objectives during an exciting time of change for the agency.  

You’ll work as a part of the creative and channels team, acting as channels manager for our corporate social media accounts, and as a subject matter expert for all digital communications.

You will also:

  • Create digital assets including graphics and basic animations

  • Monitor and manage our external social media channels, and wider social commentary, for messages and comments about OPG

  • Use social media insight tools to track performance and regularly report on impact, making recommendations to improve future approach

  • Use knowledge of cutting-edge digital communications tactics to provide recommendations to colleagues on planned activity, challenging where appropriate to ensure the right product or approach is delivered

  • Ensure work is delivered on time and that budget is used well to maximise impact

  • Support our events calendar including OPG’s annual staff awards

  • Use research, insight, and analytics, to ensure we fully understand our social media audiences

About you

  • You have excellent knowledge and practical experience of industry standard design applications – Adobe Creative Suite with an emphasis on Illustrator, Photoshop, and Premier Pro

  • You understand the part social media plays in the broader communications and brand world and have a strong interest in digital trends and innovations
  • You have experience of creating, storyboarding, and commissioning digital content. Being a creative problem-solver who can take complex communications challenges and produce innovative solutions
  • You are a confident user of all major social media platforms, willing to innovate and learn about new and emerging thinking in digital communications. Previous experience in managing corporate digital channels is desirable
  • You know how to track and evaluate the impact of digital communications, reporting regularly on progress and incorporating learning into future planning

  • You have excellent written and verbal communication skills, presenting your concepts and recommendations professionally and persuasively – incorporating client feedback and amending designs accordingly 

  • You can adapt your style to suit your audience, demonstrating credibility and confidence in dealing with people at all levels

  • You are organised with the capability to manage emerging and conflicting demands in a changing environment
  • You work well under pressure and thrive as part of a team

About our organisation

The Ministry of Justice is one of the largest government organisations with more than 65,000 staff in offices, courts and prisons across the country.

The department is delivering ambitious plans to make sure prisons are safe, secure and provide genuine rehabilitation, to provide a modern courts and justice system and to support our world-leading legal sector.

Within the MoJ, this role is supporting the delivery of communications activity for the Office of the Public Guardian, an executive agency of MoJ. 

OPG’s role is to support people who may lack the mental capacity to make certain decisions for themselves, such as about their health and wellbeing or financial affairs. It enables people to plan ahead so that someone they trust can support them, or make certain decisions for them, if they lose capacity in the future. OPG also supervises people appointed by the court to help manage someone’s affairs where they’ve lost mental capacity. This could be due to age-related conditions such as dementia, mental illness, ill health, or an accident.  

Across MoJ we are guided by our shared values – purpose, humanity, openness, and togetherness. We believe in our purpose, providing justice for our society; we care about each other and those we work with, we show them humanity; we are open to learning and innovating, both in ourselves and the things we do; and we want to work together, collaborating with colleagues throughout MoJ and far beyond.

We provide a truly flexible culture including working from home, job-sharing and part-time work to support our people in being the best they can be.

In this role you will become part of the Government Communication Service , the professional body for government communicators.

OPG has offices in both central Birmingham and Nottingham making this a fantastic opportunity for a regional-based communications professional. You can choose to make either site your base, although regular travel between the two will be required.

Please note – we will routinely recruit individuals at the bottom of our salary scale for all our communications roles.

You will be asked to submit a CV and statement of suitability. Interviews are expected to take place remotely.

We will use Success Profiles as part of this recruitment exercise. Details of the Success Profiles competencies can be found online: Success Profiles: Civil Service Behaviours

If you’re invited to attend an interview, we will ask you about your competencies in the following areas:

Communicating and Influencing
Including: Encouraging the use of different communication methods, including digital resources and highlight the benefits, including ensuring cost effectiveness. Ensuring communication has a clear purpose, taking into account people’s individual needs.

Working Together
Including: Establishing professional relationships with a range of stakeholders. Collaborating to share information, resources, and support. Investing time to develop a common focus and genuine positive team spirit where colleagues feel valued and respect one another.

Required Government Communication Service specialist competencies and

INSIGHT – DIGITAL: Provide advice on appropriate digital channels to reach target audiences. Research where target audiences are active, including online partnership networks.

IDEAS – DIGITAL: Demonstrate a practical understanding of emerging digital services, tools and trends, including techniques for optimising digital content.

IMPLEMENTATION – DIGITAL: Demonstrate a good understanding of accessibility and usability issues. Create content that meets accessibility requirements.

IMPACT – DIGITAL: Advise on, monitor, summarise and provide analysis of effectiveness indicators for digital communication.

Details of the Government Communication Service competencies can be found online: https://gcs.civilservice.gov.uk/professional-development/competency-framework/

Working Arrangements & Further Information

The MoJ offers Hybrid Working arrangements where business need allows. This is an informal, non-contractual form of flexible working that blends working from your base location, different MoJ sites and / or from home (please be aware that this role can only be worked in the UK and not overseas). Some roles will not be suitable for Hybrid Working. Similarly, Hybrid Working will not suit everyone’s circumstances. Arrangements will be discussed and agreed with the successful candidate(s) and subject to regular review.

For nationally advertised roles, the successful candidate(s) will be appointed to a MoJ office location, which may include their nearest Justice Collaboration Centre or Justice Satellite Office. This will be discussed and agreed on the completion of pre-employment checks.

Some of MoJ’s terms and conditions of service are changing as part of Civil Service reform. The changes will apply to staff joining MoJ who are new to the Civil Service. Staff joining MoJ from other civil service employers will transfer onto the new MoJ terms if they are already on 'modernised' terms in their current post or onto 'unmodernised' MoJ terms if they are on 'unmodernised' terms at their current post. Details will be available if an offer is made.

Flexible working hours

The Ministry of Justice offers a flexible working system in many offices.


The MoJ offers a range of benefits:

Annual Leave

Annual leave is 25 days on appointment and will increase to 30 days after five years’ service.

There is also a scheme to allow qualifying staff to buy or sell up to three days leave each year. Additional paid time off for public holidays and 1 privilege day. Leave for part-time and job share posts will be calculated on a pro-rata basis.


The Civil Service offers a choice of pension schemes, giving you the flexibility to choose the pension that suits you best.


The Ministry of Justice is committed to staff development and offers an extensive range of training and development opportunities.


The opportunity to join employee-run networks that have been established to provide advice and support and to enable the views of employees from minority groups to be expressed direct to senior management. There are currently networks for employees of minority ethnic origin, employees with disabilities, employees with caring responsibilities, women employees, and lesbian, gay, bisexual and transgender employees.


  • A range of ‘Family Friendly’ policies such as opportunities to work reduced hours or job share.
  • Access to flexible benefits such as voluntary benefits, retail vouchers and discounts on a range of goods and services.
  • For moves to or from another employer or moves across the Civil Service this can have implications on your eligibility to carry on claiming childcare vouchers. You may however be eligible for alternative government childcare support schemes, including Tax Free Childcare. More information can be found on GOV.UK or Childcare Choices. You can determine your eligibility at https://www.childcarechoices.gov.uk/.
  • Paid paternity, adoption and maternity leave.
  • Free annual sight tests for employees who use computer screens.

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles. Should you feel that the recruitment process has breached the recruitment principles you are able to raise a formal complaint in the following order

The Civil Service embraces diversity and promotes equal opportunities. As a Disability Confident employer, MoJ are committed to providing everyone with the opportunity to demonstrate their skills, talent and abilities, by making adjustments throughout all elements of the recruitment process and in the workplace. MoJ are able to offer an interview to disabled candidates who meet the minimum selection criteria, except in a limited number of campaigns.

You will be able to request reasonable adjustments to the recruitment process within the application form. If you need additional help completing the application form, please contact the SSCL Recruitment Enquiries Team.

We encourage applications from people from all backgrounds and aim to have a workforce that represents the wider society that we serve. We pride ourselves on being an employer of choice. We champion diversity, inclusion and wellbeing and aim to create a workplace where everyone feels valued and a sense of belonging. To find out more about how we do this visit: https://www.gov.uk/government/organisations/ministry-of-justice/about/equality-and-diversity.

Interviews will be held remotely in December.

28/11/2022, 23:55 hours.

If you require any assistance please call 0845 241 5359 (Monday to Friday 8am - 6pm) or e mail Moj-recruitment-vetting-enquiries@gov.sscl.com Please quote the job reference - 66716.
Please note the successful applicant will need to undertake a Disclosure and Barring Security Check for this post.

To apply for roles in MOJ you will need to confirm your employment history for at least 3 years prior to the date of application so that pre-employment checks (BPSS) can be undertaken. If you have spent significant time abroad (a total of 6 months in the past 3 years) you would be required to give a reasonable account of the reasons why. 

For some roles you will be required to successfully complete National Security Vetting at Counter Terrorism (CTC), Security Clearance (SC) or Developed Vetting (DV) level as a condition of appointment. To meet CTC/SC/DV requirements you will normally need to have been resident in the UK for at least 3/5/10 years prior to the date of application (The level of checks that are required are stated in the advert).

If you do not meet the above requirements, you may still be considered if, for example:

  • You've been serving overseas with HM Forces or in some other official capacity as a representative of HM Government
  • You were studying abroad
  • You were living overseas with parents

In such cases you will need to be able to provide referee cover for the period(s) of residence overseas. The duration of overseas residence and the country of abode will also be taken into account.

Success Profiles will enable a fairer and more inclusive method of recruitment by enabling us to assess the range of experiences, abilities, strengths, behaviours and technical/professional skills required for different roles. This flexible approach to recruitment focuses more on finding the right candidate for the specific role. To find out more about Success Profiles to support your application please click here for further guidance.

if you feel that your application has not been treated in line with the Civil Service Recruitment Principles, please contact SSCL (Moj-recruitment-vetting-enquiries@gov.sscl.com) in the first instance

We have provided detail of the assessment stages and areas being assessed to help you prepare for completing your application form, and to advise of what will be assessed following this, if you successfully pass the application stage.

Application form stage assessments

Statement of Suitability - 1000 word limit

Interview stage assessments

There is 1 interview stage for this vacancy.
Communicating and Influencing
Working Together
DIGITAL - Insight
DIGITAL - ideas
DIGITAL - implementation
DIGITAL - impact
Strengths may also be assessed at interview but these are not shared in advance.
Additional Assessment(s)

A Great Place to Work for Veterans

The "Making the Civil Service a Great Place to work for veterans" initiative includes a guaranteed interview scheme to those who meet the minimum criteria to provide eligible former members of the Armed Forces with opportunities to secure rewarding jobs. Allowing veterans to continue to serve their country, and to bring highly skilled individuals with a broad range of experience into the Civil Service in an environment, which recognises and values your previous service in the Armed Forces.
For further details about the initiative and eligibility requirements visit : https://www.gov.uk/government/news/making-the-civil-service-a-great-place-to-work-for-veterans

Redeployment Interview Scheme

Civil Service departments are expected to explore redeployment opportunities before making an individual redundant. The MoJ are committed, as part of the Redeployment Interview Scheme, to providing opportunities to those who are 'at risk of redundancy'.

MoJ are able to offer an interview to eligible candidates who meet the minimum selection criteria, except in a limited number of campaigns. Candidate's will not be eligible for the Redeployment Interview Scheme if they are applying on promotion.

This Vacancy is closed to applications.