66863 - Channels and Creative Lead - Office of the Public Guardian

£37,683 - £41,506
12 Months
East Midlands, West Midlands
Birmingham , Nottingham
Full Time, Flexible Working
Communications / Marketing, Digital

We encourage applications from people from all backgrounds and aim to have a workforce that represents the wider society that we serve. We pride ourselves on being an employer of choice. We champion diversity, inclusion and wellbeing and aim to create a workplace where everyone feels valued and a sense of belonging. To find out more about how we do this visit:



Are you a motivating and inspiring leader with a passion for producing engaging and creative content?

We are looking for a talented digital communications professional to lead our channels and creative team in designing and delivering outstanding content.

As our Channels and Creative Lead, you’ll play a key role in developing our use of social and digital channels, making best use of  content to drive engagement with staff, our partners, and the public.

You’ll also oversee the planning and production of our in-person and online events, with a focus on delivering quality engagement that reflects the diversity and expectations of our audiences.

We’re looking for a strategic thinker who can deliver on some challenging targets and effectively manage multiple projects, ensuring they are delivered on deadline and in budget.

The role is varied and challenging so you’ll have a flexible approach, a can-do attitude, and strong relationship management skills.

This is an exciting opportunity to join an ambitious, happy, and award-winning team. In return, you will get the opportunity to learn and develop on the job and enjoy a flexible working environment.

About the role

The role forms part of a professional communications team supporting OPG to achieve its business objectives during an exciting time for the agency.

We are looking for someone to lead our Creative and Channels team who has experience of developing social media strategies and producing impactful creative content for a range of online and offline uses.

You will also:

  • Lead a team of two – our digital engagement manager and events and engagement manager – and provide support across the OPG communications team
  • Create and own OPG social media activity, ensuring we are using the right channels and formats to speak to our intended audiences
  • Use knowledge of cutting-edge digital communications tactics to provide recommendations to colleagues on planned activity, challenging where appropriate to ensure the right product or approach is delivered
  • Manage agency relationships to commission content, ensuring the final product meets the brief, is on brand and in budget
  • Oversee delivery of our events calendar including our annual staff awards
  • Ensure digital communications are supported by rigorous monitoring and evaluation with lessons shared and used to inform future plans
  • Ensure OPG’s corporate identity and branding are maintained and enhanced internally and externally while delivering innovative communications products on a range of channels
  • Manage the team, allocating work, appraising performance, supporting wellbeing and promoting learning and development
  • Ensure work is delivered on time and that budget is used well to maximise impact

About you

  • You have leadership experience, and the ability to inspire people to create engaging and inspirational content that drives behaviour change
  • You have good planning, organisational and people skills, including delivering communication products to tight deadlines
  • You have proven digital campaigning experience – including management of corporate social media channels and working with partners
  • You have experience of managing agency relationships and commissioning content
  • You have experience of evaluating the impact of digital communications
  • You have excellent knowledge and practical experience of Adobe Creative Suite
  • You have excellent written and verbal communications skills
  • You have knowledge of event planning or management
  • You can respond positively and quickly to unexpected developments and manage conflicting priorities
  • You have personal impact, and the ability to get to grips with complex issues
  • You have knowledge of the communications landscape, and the role of digital communication in behaviour change campaigns

About our organisation

The Ministry of Justice is one of the largest government organisations with more than 65,000 staff in offices, courts and prisons across the country.

The department is delivering ambitious plans to make sure prisons are safe, secure and provide genuine rehabilitation, to provide a modern courts and justice system and to support our world-leading legal sector.

Within the MoJ, this role is delivering campaigns and external communication activity for the Office of the Public Guardian, an executive agency of MoJ. 

OPG’s role is to support people who may lack the mental capacity to make certain decisions for themselves, such as about their health and wellbeing or financial affairs. It enables people to plan ahead so that someone they trust can support them, or make certain decisions for them, if they lose capacity in the future. OPG also supervises people appointed by the court to help manage someone’s affairs where they’ve lost mental capacity. This could be due to age-related conditions such as dementia, mental illness, ill health or an accident.  

Across MoJ we are guided by our shared values – purpose, humanity, openness and togetherness. We believe in our purpose, providing justice for our society; we care about each other and those we work with, we show them humanity; we are open to learning and innovating, both in ourselves and the things we do; and we want to work together, collaborating with colleagues throughout MoJ and far beyond.

We provide a truly flexible culture including working from home, job-sharing and part-time work to support our people in being the best they can be.

In this role you will become part of the
Government Communication Service , the professional body for government communicators.

OPG has offices in both central Birmingham and Nottingham making this a fantastic opportunity for a regional-based communications professional. You can choose to make either site your base, although regular travel between the two will be required.

Please note – we will routinely recruit individuals at the bottom of our salary scale for all our communications roles.


You will be asked to submit a CV and statement of suitability. Interviews are expected to take place remotely.

We will use Success Profiles as part of this recruitment exercise. Details of the Success Profiles competencies can be found online: Success Profiles: Civil Service Behaviours

If you’re invited to attend an interview, we will ask you about your competencies in the following areas:

Communicating and Influencing
Including: Encouraging the use of different communication methods, including digital resources and highlight the benefits, including ensuring cost effectiveness. Ensuring communication has a clear purpose, taking into account people’s individual needs.

Including: Ensuring colleagues and stakeholders have a clear understanding of objectives, activities and time-frames. Taking into account different individual needs, views, and ideas, championing inclusion and equality of opportunity for all. Considering the impacts of own and team’s activities on stakeholders and end users. Role-model commitment and satisfaction with role.

Required Government Communication Service specialist competencies and

INSIGHT – DIGITAL: Use analytical tools and techniques to identify key online influencers and links between partner goups to better target digital communication.

IDEAS – DIGITAL: Develop innovative digital communication strategies. Draw on knowledge of emerging trends in digital services and social media and apply this knowledge when developing content and channels.

IMPLEMENTATION – DIGITAL: Manage online events including podcast, live chats, broadcasts, blogs and tweets.

IMPACT – DIGITAL: Assess the effectiveness of digital communication. Use the results of user feedback, tests/pilots and effectiveness indicators to improve digital communication and the user experience.

Details of the Government Communication Service competencies can be found online: https://gcs.civilservice.gov.uk/professional-development/competency-framework/

Working Arrangements & Further Information

The MoJ offers Hybrid Working arrangements where business need allows. This is an informal, non-contractual form of flexible working that blends working from your base location, different MoJ sites and / or from home (please be aware that this role can only be worked in the UK and not overseas). Some roles will not be suitable for Hybrid Working. Similarly, Hybrid Working will not suit everyone’s circumstances. Arrangements will be discussed and agreed with the successful candidate(s) and subject to regular review.

For nationally advertised roles, the successful candidate(s) will be appointed to a MoJ office location, which may include their nearest Justice Collaboration Centre or Justice Satellite Office. This will be discussed and agreed on the completion of pre-employment checks.

Some of MoJ’s terms and conditions of service are changing as part of Civil Service reform. The changes will apply to staff joining MoJ who are new to the Civil Service. Staff joining MoJ from other civil service employers will transfer onto the new MoJ terms if they are already on 'modernised' terms in their current post or onto 'unmodernised' MoJ terms if they are on 'unmodernised' terms at their current post. Details will be available if an offer is made.

Flexible working hours

The Ministry of Justice offers a flexible working system in many offices.


The MoJ offers a range of benefits:

Annual Leave

Annual leave is 25 days on appointment and will increase to 30 days after five years’ service.

There is also a scheme to allow qualifying staff to buy or sell up to three days leave each year. Additional paid time off for public holidays and 1 privilege day. Leave for part-time and job share posts will be calculated on a pro-rata basis.


The Civil Service offers a choice of pension schemes, giving you the flexibility to choose the pension that suits you best.


The Ministry of Justice is committed to staff development and offers an extensive range of training and development opportunities.


The opportunity to join employee-run networks that have been established to provide advice and support and to enable the views of employees from minority groups to be expressed direct to senior management. There are currently networks for employees of minority ethnic origin, employees with disabilities, employees with caring responsibilities, women employees, and lesbian, gay, bisexual and transgender employees.


  • A range of ‘Family Friendly’ policies such as opportunities to work reduced hours or job share.
  • Access to flexible benefits such as voluntary benefits, retail vouchers and discounts on a range of goods and services.
  • For moves to or from another employer or moves across the Civil Service this can have implications on your eligibility to carry on claiming childcare vouchers. You may however be eligible for alternative government childcare support schemes, including Tax Free Childcare. More information can be found on GOV.UK or Childcare Choices. You can determine your eligibility at https://www.childcarechoices.gov.uk/.
  • Paid paternity, adoption and maternity leave.
  • Free annual sight tests for employees who use computer screens.

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles. Should you feel that the recruitment process has breached the recruitment principles you are able to raise a formal complaint in the following order

The Civil Service embraces diversity and promotes equal opportunities. As a Disability Confident employer, MoJ are committed to providing everyone with the opportunity to demonstrate their skills, talent and abilities, by making adjustments throughout all elements of the recruitment process and in the workplace. MoJ are able to offer an interview to disabled candidates who meet the minimum selection criteria, except in a limited number of campaigns.

You will be able to request reasonable adjustments to the recruitment process within the application form. If you need additional help completing the application form, please contact the SSCL Recruitment Enquiries Team.

We encourage applications from people from all backgrounds and aim to have a workforce that represents the wider society that we serve. We pride ourselves on being an employer of choice. We champion diversity, inclusion and wellbeing and aim to create a workplace where everyone feels valued and a sense of belonging. To find out more about how we do this visit: https://www.gov.uk/government/organisations/ministry-of-justice/about/equality-and-diversity.

Interviews will be held remotely (via Microsoft Teams) in December.

28/11/2022, 23:55 hours.

If you require any assistance please call 0845 241 5359 (Monday to Friday 8am - 6pm) or e mail Moj-recruitment-vetting-enquiries@gov.sscl.com Please quote the job reference - 66863.
Please note the successful applicant will need to undertake a Disclosure and Barring Security Check for this post.

To apply for roles in MOJ you will need to confirm your employment history for at least 3 years prior to the date of application so that pre-employment checks (BPSS) can be undertaken. If you have spent significant time abroad (a total of 6 months in the past 3 years) you would be required to give a reasonable account of the reasons why. 

For some roles you will be required to successfully complete National Security Vetting at Counter Terrorism (CTC), Security Clearance (SC) or Developed Vetting (DV) level as a condition of appointment. To meet CTC/SC/DV requirements you will normally need to have been resident in the UK for at least 3/5/10 years prior to the date of application (The level of checks that are required are stated in the advert).

If you do not meet the above requirements, you may still be considered if, for example:

  • You've been serving overseas with HM Forces or in some other official capacity as a representative of HM Government
  • You were studying abroad
  • You were living overseas with parents

In such cases you will need to be able to provide referee cover for the period(s) of residence overseas. The duration of overseas residence and the country of abode will also be taken into account.

Success Profiles will enable a fairer and more inclusive method of recruitment by enabling us to assess the range of experiences, abilities, strengths, behaviours and technical/professional skills required for different roles. This flexible approach to recruitment focuses more on finding the right candidate for the specific role. To find out more about Success Profiles to support your application please click here for further guidance.

if you feel that your application has not been treated in line with the Civil Service Recruitment Principles, please contact SSCL (Moj-recruitment-vetting-enquiries@gov.sscl.com) in the first instance

We have provided detail of the assessment stages and areas being assessed to help you prepare for completing your application form, and to advise of what will be assessed following this, if you successfully pass the application stage.

Application form stage assessments

Statement of Suitability - 1000 word limit

Interview stage assessments

There is 1 interview stage for this vacancy.
Communicating and Influencing
GCS digital - insight
GCS digital - implementation
GCS digital - ideas
GCS digital - impact
Strengths may also be assessed at interview but these are not shared in advance.
Additional Assessment(s)

A Great Place to Work for Veterans

The "Making the Civil Service a Great Place to work for veterans" initiative includes a guaranteed interview scheme to those who meet the minimum criteria to provide eligible former members of the Armed Forces with opportunities to secure rewarding jobs. Allowing veterans to continue to serve their country, and to bring highly skilled individuals with a broad range of experience into the Civil Service in an environment, which recognises and values your previous service in the Armed Forces.
For further details about the initiative and eligibility requirements visit : https://www.gov.uk/government/news/making-the-civil-service-a-great-place-to-work-for-veterans

Redeployment Interview Scheme

Civil Service departments are expected to explore redeployment opportunities before making an individual redundant. The MoJ are committed, as part of the Redeployment Interview Scheme, to providing opportunities to those who are 'at risk of redundancy'.

MoJ are able to offer an interview to eligible candidates who meet the minimum selection criteria, except in a limited number of campaigns. Candidate's will not be eligible for the Redeployment Interview Scheme if they are applying on promotion.

This Vacancy is closed to applications.