84351 - Communications Insight Manager

The national salary range is £32,827 - £35,678. London salary range is £37,174 - £40,403. Your salary will be dependent on your base location
12 Months
Full Time
Communications / Marketing

Job Title:    Communications Insight Manager
Grade:       Band C/HEO – permanent
Location:    National
Directorate/Unit:    Communications & Information Directorate/External Communications

The Ministry of Justice supports a range of issues that have a profound impact on people’s lives. We are at the heart of the justice system, and our priority work ranges from prison reform to rehabilitation and support for victims.

We are seeking an ambitious and enthusiastic Communications Insight Manager to join a top-quality insight and evaluation team that sits at the heart of our Communications Group. Our work is varied, challenging, and rewarding – our ambition is to lead the culture of insight in MOJ – with a laser-focus on our audiences and making our communications, campaigns, and marketing audience-focused and impactful. 

Our audiences are diverse – including potential prison and probation officers, victims of crime, potential employers of ex-offenders, prison leavers, international lawyers and many more. We use a blended mix of insight – including primary and secondary research, social listening, digital analytics, audience segmentations, and behavioural insight – to build a knowledge base about our audiences to shape and inform communications plans and strategies.

So, what does the job entail? 

You’ll play a key role in delivering insight and evaluation projects spanning across all MOJ’s key priorities. This includes helping embed insight across all stages and aspects of a campaign life-cycle – from supporting the development of behavioural objectives and pre-campaign research solutions for specific audiences to embedding insight into creative and communications strategies – and evaluating impact against comms and policy objectives. 

You’ll be motivated and enthusiastic about communications – and how insight underpins and optimises all our work. You will support the development and delivery of the team’s strategy of embedding insight and evaluation best practice across all our communications disciplines – such as media/press, strategic communications, social media, digital marketing, and corporate communications.

You’ll have strong attention to detail and an ability to work across multiple projects with challenging deadlines – with an interesting and varied mix of stakeholders. With our support, you’ll work with insight teams across government departments, policy and strategy teams in MOJ – as well as external research providers and suppliers. The role offers lots of opportunities for variety from drawing insights and recommendations from social listening, polling or focus group data, to drafting survey questionnaires, setting up online monitoring dashboards for a campaign and presenting insight in engaging ways to the rest of the directorate.  

You’ll join a growing, collaborative team with vision and determination in demonstrating the value of insight and evaluation across comms while expanding our audience-focused culture in our communications group. We pride ourselves on having a positive team culture and value learning and development – we encourage innovation to progress our ambition to be the best insight team across Whitehall. We work on difficult and challenging issues, and as a team genuinely care about the impact our work can have in optimizing our comms activities. Alongside the day-to-day, we are continually upskilling our colleagues on insight and evaluation good practice, and we encourage the team to play an active role in the I&E community across government. 

This is an excellent opportunity for someone with a good blend of communications/marketing and research experience from a public and/or private sector role, with a desire to learn and grow within the team. We’re looking for motivated people who want to join our team, work on exciting projects, drive forward innovation and best practice and... make a real difference!

You will report into a Senior Communications Insight Manager. 


•    Support the planning and implementation of detailed insight and research projects to inform communications strategies and delivery
•    Write, prepare and present insight and evaluation reports to internal and cross-government audiences
•    Develop a clear understanding of our audiences' motivations, barriers and behaviours – and support the delivery of recommendations on how to best reach our audiences
•    Manage multiple insight projects to deadline - focused on delivering insight and evaluation to support communications and campaign objectives
•    Develop social listening searches and dashboards – becoming an expert on social listening methodologies and best practice
•    Support teams across communications and the wider department with use of insight and evaluation tools and techniques
•    Support the training of others outside of the core team in the use of insight and evaluation best practice to support the department’s objectives
•    Engage colleagues creatively and innovatively across the whole of comms in a variety of ways with insight and evaluation – including bringing data to life visually and ensuring that the data and insights lead to actionable insights that help inform future comms activities
•    Work collaboratively with a range of colleagues in the digital team, campaigns team, press office, external affairs, corporate comms, design agency (Design 102) and private office
•    Take on occasional out-of-hours work, in agreement with the Head of Insight & Evaluation to manage and deliver exciting research and fieldwork projects

Person specification 

•    Market research experience, ideally across both quantitative and qualitative methodologies, and focussed on communications insight
•    A passion for, and knowledge of best practice insight and evaluation techniques for communications, including social listening
•    Understanding of insight, data and evaluation methodologies and best practices to measure and inform communications outcomes
•    Account management experience, with ability to manage multiple research projects against agreed objectives, and to ensure high quality and timely delivery
•    Ability to work on answering complex research questions with problem-solving approach and attention to detail
•    Proactive, with good organisational and planning skills
•    Ability to work confidently with a range of colleagues and external partners and to support the delivery of communications-focused insight
•    Experience of working to tight deadlines, managing uncertainty and complexity to deliver business objectives
•    Very strong written and verbal communication skills (including an attention to detail), including presentation skills; you will be transforming complicated data into easy-to-understand actionable insights for a diverse range of audiences. 

Application process

We will be using success profiles to assess your communication and delivery abilities. 
As part of the application process, you will be asked to complete a CV and provide examples of Civil Service behaviours (PDF) and competences based on the Government Communication Professional Competency Framework (PDF).
As part of the application process you will be asked to complete a CV and personal statement.
Further details around what this will entail are listed on the application form.
Applications will be sifted on CV and personal statement.
Please provide a personal statement up to 750 words, to set out how your experience and skill-set makes you an excellent candidate for the role. In the event of a large number of applicants, applications will be sifted on the personal statement.
The interview will consist of questions that will be assessed against the behaviours and competencies listed in the specification.
Interviewees will be asked to deliver a short presentation as part of the interview process; further details will be provided nearer the time.

If you have any initial questions or want to discuss the role further – please contact arthur.hoffmann1@justice.gov.uk.


We'll assess you against these behaviours during the selection process:

•    Seeing the Big Picture
•    Communicating and Influencing 

And these GCS competences:

•    Insight
•    Ideas

Working Arrangements & Further Information

The MoJ offers Hybrid Working arrangements where business need allows. This is an informal, non-contractual form of flexible working that blends working from your base location, different MoJ sites and / or from home (please be aware that this role can only be worked in the UK and not overseas). Some roles will not be suitable for Hybrid Working. Similarly, Hybrid Working will not suit everyone’s circumstances. Arrangements will be discussed and agreed with the successful candidate(s) and subject to regular review.

For nationally advertised roles, the successful candidate(s) will be appointed to a MoJ office location, which may include their nearest Justice Collaboration Centre or Justice Satellite Office. This will be discussed and agreed on the completion of pre-employment checks.

Some of MoJ’s terms and conditions of service are changing as part of Civil Service reform. The changes will apply to staff joining MoJ who are new to the Civil Service. Staff joining MoJ from other civil service employers will transfer onto the new MoJ terms if they are already on 'modernised' terms in their current post or onto 'unmodernised' MoJ terms if they are on 'unmodernised' terms at their current post. Details will be available if an offer is made.

MoJ candidates who are on a specialist grade, will be able to retain their grade on lateral transfer.

All candidates who are currently in receipt of Mark Time / Pay Protection should ensure they are familiar with the new policy on permanent and temporary promotion which can be found on the employee intranet.

Flexible working hours

The Ministry of Justice offers a flexible working system in many offices.


The MoJ offers a range of benefits:

Annual Leave

Annual leave is 25 days on appointment and will increase to 30 days after five years’ service.

There is also a scheme to allow qualifying staff to buy or sell up to three days leave each year. Additional paid time off for public holidays and 1 privilege day. Leave for part-time and job share posts will be calculated on a pro-rata basis.


The Civil Service offers a choice of pension schemes, giving you the flexibility to choose the pension that suits you best.


The Ministry of Justice is committed to staff development and offers an extensive range of training and development opportunities.


The opportunity to join employee-run networks that have been established to provide advice and support and to enable the views of employees from minority groups to be expressed direct to senior management. There are currently networks for employees of minority ethnic origin, employees with disabilities, employees with caring responsibilities, women employees, and lesbian, gay, bisexual and transgender employees.


  • A range of ‘Family Friendly’ policies such as opportunities to work reduced hours or job share.
  • Access to flexible benefits such as voluntary benefits, retail vouchers and discounts on a range of goods and services.
  • For moves to or from another employer or moves across the Civil Service this can have implications on your eligibility to carry on claiming childcare vouchers. You may however be eligible for alternative government childcare support schemes, including Tax Free Childcare. More information can be found on GOV.UK or Childcare Choices. You can determine your eligibility at https://www.childcarechoices.gov.uk/.
  • Paid paternity, adoption and maternity leave.
  • Free annual sight tests for employees who use computer screens.

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles. Should you feel that the recruitment process has breached the recruitment principles you are able to raise a formal complaint in the following order

The Civil Service embraces diversity and promotes equal opportunities. As a Disability Confident employer, MoJ are committed to providing everyone with the opportunity to demonstrate their skills, talent and abilities, by making adjustments throughout all elements of the recruitment process and in the workplace. MoJ are able to offer an interview to disabled candidates who meet the minimum selection criteria, except in a limited number of campaigns.

You will be able to request reasonable adjustments to the recruitment process within the application form. If you need additional help completing the application form, please contact the SSCL Recruitment Enquiries Team.

We encourage applications from people from all backgrounds and aim to have a workforce that represents the wider society that we serve. We pride ourselves on being an employer of choice. We champion diversity, inclusion and wellbeing and aim to create a workplace where everyone feels valued and a sense of belonging. To find out more about how we do this visit: https://www.gov.uk/government/organisations/ministry-of-justice/about/equality-and-diversity.

Expected w/c 4th & 11th March

28/02/2024, 23:55 hours.

If you require any assistance please call 0345 241 5359 (Monday to Friday 8am - 6pm) or e mail Moj-recruitment-vetting-enquiries@gov.sscl.com Please quote the job reference - 84351.
Security Clearance (SC)

To apply for roles in MOJ you will need to confirm your employment history for at least 3 years prior to the date of application so that pre-employment checks (BPSS) can be undertaken. If you have spent significant time abroad (a total of 6 months in the past 3 years) you would be required to give a reasonable account of the reasons why. 

For some roles you will be required to successfully complete National Security Vetting at Counter Terrorism (CTC), Security Clearance (SC) or Developed Vetting (DV) level as a condition of appointment. To meet CTC/SC/DV requirements you will normally need to have been resident in the UK for at least 3/5/10 years prior to the date of application (The level of checks that are required are stated in the advert).

If you do not meet the above requirements, you may still be considered if, for example:

  • You've been serving overseas with HM Forces or in some other official capacity as a representative of HM Government
  • You were studying abroad
  • You were living overseas with parents

In such cases you will need to be able to provide referee cover for the period(s) of residence overseas. The duration of overseas residence and the country of abode will also be taken into account.

Success Profiles will enable a fairer and more inclusive method of recruitment by enabling us to assess the range of experiences, abilities, strengths, behaviours and technical/professional skills required for different roles. This flexible approach to recruitment focuses more on finding the right candidate for the specific role. To find out more about Success Profiles to support your application please click here for further guidance.

if you feel that your application has not been treated in line with the Civil Service Recruitment Principles, please contact SSCL (Moj-recruitment-vetting-enquiries@gov.sscl.com) in the first instance

We have provided detail of the assessment stages and areas being assessed to help you prepare for completing your application form, and to advise of what will be assessed following this, if you successfully pass the application stage.

Application form stage assessments

Statement of Suitability - 750 word limit

Interview stage assessments

There is 1 interview stage for this vacancy.
Seeing the Big Picture
Communicating and Influencing
Technical Skills
Additional Assessment(s)
Any candidate who has been assessed as being appointable to the role they applied for may be offered a similar, lower grade role, if one is available. Furthermore, any candidate who has just missed meeting the criteria for a particular role, may be appointed to a similar role at a lower grade if such a role is available, and if they have been assessed as meeting the criteria for the lower grade role. These appointments will also be made in merit order.

A Great Place to Work for Veterans

The "Making the Civil Service a Great Place to work for veterans" initiative includes a guaranteed interview scheme to those who meet the minimum criteria to provide eligible former members of the Armed Forces with opportunities to secure rewarding jobs. Allowing veterans to continue to serve their country, and to bring highly skilled individuals with a broad range of experience into the Civil Service in an environment, which recognises and values your previous service in the Armed Forces.
For further details about the initiative and eligibility requirements visit : https://www.gov.uk/government/news/making-the-civil-service-a-great-place-to-work-for-veterans

Redeployment Interview Scheme

Civil Service departments are expected to explore redeployment opportunities before making an individual redundant. The MoJ are committed, as part of the Redeployment Interview Scheme, to providing opportunities to those who are 'at risk of redundancy'.

MoJ are able to offer an interview to eligible candidates who meet the minimum selection criteria, except in a limited number of campaigns. Candidate's will not be eligible for the Redeployment Interview Scheme if they are applying on promotion.

This job is broadly open to the following groups:

· UK nationals

· nationals of the Republic of Ireland

· nationals of Commonwealth countries who have the right to work in the UK

· nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window) https://www.gov.uk/settled-status-eu-citizens-families

· nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)

· individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020

· Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window) https://www.gov.uk/government/publications/nationality-rules

This Vacancy is closed to applications.