50547 - Campaigns Advisor

£34,262 - £38,373
2
12 Months
London
London
102 PETTY FRANCE (MOJ) LONDON, SW1H 9AJ
HEO
HEO
Permanent
Full Time
Communications / Marketing

We encourage applications from people from all backgrounds and aim to have a workforce that represents the wider society that we serve. We pride ourselves on being an employer of choice. We champion diversity, inclusion and wellbeing and aim to create a workplace where everyone feels valued and a sense of belonging. To find out more about how we do this visit: https://www.gov.uk/government/organisations/ministry-of-justice/about/equality-and-diversity.

Campaigns Advisor

Job Title: Campaigns Advisor 

No of role(s): 1 

Department/ALB 1: Ministry of Justice 

Location of post: MoJ HQ, 102 Petty France, London 

Pay Band/Grade: IO, band C 

Pay Scale: £34,262 - £38,373

About the role

Do you want to work on communications campaigns that can make a tangible difference to people’s lives, supporting some of the most vulnerable in society and keeping communities across the UK safe? If so, then the award-winning Ministry of Justice campaigns team is the place for you. 

From supporting victims of sexual violence, reducing reoffending amongst prison leavers, to enabling citizens’ fair access to justice and promoting the UK’s world class legal services sector across the world, the MoJ campaigns team works across some of the most important issues in government. 

The Campaigns Advisor role offers the opportunity to deliver first class communications and campaigns to influence public opinion and behaviour and help shape the perception of the MoJ’s work with key audiences. You will help areas of the business define their objectives, understand their audiences, create content for external channels and evaluate the impact and success of their communications. 

The role is ideal for a hard-working, dynamic and creative communicator who has experience in developing, delivering and implementing campaigns and is passionate and confident about delivering first class communications in a fast-paced environment. 

We welcome and encourage applications from everyone, including groups currently underrepresented in our workforce and pride ourselves as being an employer of choice. Find out more about how we champion diversity and inclusion in the workplace. 

Key responsibilities

  • Support the delivery of the MoJ’s priority campaigns.
  • Work with other team members to develop, deliver and evaluate campaigns against clear objectives, outcomes and timeframes.
  • Manage campaigns to time, focusing on delivering the agreed campaign objectives.
  • Collaborate with colleagues inside and outside the Directorate, government departments and external organisations, to ensure the best results for the department; including building relationships with stakeholders to deliver campaign objectives.
  • Identify and flag risks and issues by working closely with policy teams and understanding their needs and concerns
  • Successfully deliver campaign messages across multiple platforms and channels working with stakeholders, partners and government.
  • Develop excellent written content for external communications channels in support of campaigns and communications activity.
  • Develop strong sector knowledge and a good understanding of the business priorities for different policy areas.
  • Provide advice on language and tone and appropriate channels and tactics to policy colleagues.
  • Act as an effective ambassador for the MoJ communications team in all interactions.

Person Specification:

Skills, experience and attributes

  • Proven communication skills and previous communications experience.
  • Creativity and keenness to develop and deliver innovate, low and no cost external communication campaigns, using digital and offline channels.
  • Good organisational skills.
  • An understanding of communication evaluation and keenness to act on the results.
  • Effective and persuasive communicator, especially when working with senior colleagues.
  • Strong written skills.
  • Ability to respond positively and quickly to unexpected developments.
  • Customer orientated with a focus on delivering a great professional service.
  • Have personal impact.
  • Ability to understand complex and technical policy issues and translate these for different external audience

How to apply

As part of the application process, you will be asked to complete a CV and a 1,000 word maximum personal statement of suitability.  In your statement please provide examples of where you have met the relevant Civil Service behaviours (PDF) and competencies in the Government Communication Professional Competency Framework (PDF).

Civil Service Behaviours

We'll assess you against these three behaviours during the selection process:

Communicating and influencing

Communicate in a straightforward, honest and engaging manner, choosing appropriate styles to maximise understanding and impact. Encourage the use of different communication methods, including digital resources and highlight the benefits, including ensuring cost effectiveness. Ensure communication has a clear purpose and takes into account people’s individual needs. Share information as appropriate and check understanding. Show positivity and enthusiasm towards work, encouraging others to do the same. Ensure that important messages are communicated with colleagues and stakeholders respectfully, taking into consideration the diversity of interests

Working Together

Encourage joined up team work within own team and across other groups. Establish professional relationships with a range of stakeholders. Collaborate with these to share information, resources and support. Invest time to develop a common focus and genuine positive team spirit where colleagues feel valued and respect one another. Put in place support for the wellbeing of individuals within the team, including consideration of your own needs. Make it clear to all team members that bullying, harassment and discrimination are unacceptable. Actively seek and consider input of people from diverse backgrounds and perspectives.

Delivering at Pace

Show a positive approach to keeping the whole team’s efforts focused on the top priorities. Promote a culture of following the appropriate procedures to ensure results are achieved on time whilst still enabling innovation. Ensure the most appropriate resources are available for colleagues to use to do their job effectively. Regularly monitor your own and team’s work against milestones ensuring individual needs are considered when setting tasks. Act promptly to reassess workloads and priorities when there are conflicting demands to maintain performance. Allow individuals the space and authority to meet objectives, providing additional support where necessary, whilst keeping overall responsibility.

Government Communication Service Competencies

You are also expected to be proficient in each of the Government Communication Service competencies (Core) to IO level. These can be found in the Government Communication Professional Competency Framework: 

Government-Communications-Professional-Competency-Framework.pdf (netdna-ssl.com) 

Insight 

  • Work with policy colleagues in a timely way to examine and define policy issues to be supported.
  • Commission additional research to gain insight into issues, where required.
  • Develop measurable communication objectives to support the delivery of policy.
  • Use segmentation and mapping techniques to identify target audiences and potential partners.
  • Ensure strategies take into account the recommendations and lessons learnt from evaluations of previous campaigns. 

Ideas 

  • Demonstrate flexible, creative thinking. Test and refine ideas to develop innovative solutions.
  • Confirm segmentation to ensure audiences are targeted effectively.
  • Ensure the most appropriate and cost-effective channels mix and maximise the potential of digital channels.
  • Develop plans, considering resources and budgets. Identify risks and plan mitigating actions.
  • Embed evaluation and tracking into communication strategies. Determine evaluation criteria and consider how to assess the impact of communication. 

Implementation 

  • Gather evidence to assess impact and effectiveness throughout the delivery of communication.
  • Demonstrate strong written communication skills.
  • Provide advice and guidance to colleagues on writing clearly for target audiences.
  • Ensure communication products are cost effective and delivered to a high quality, representing value for money. Ensure supplier relationships are cost effective. 

Impact 

  • Develop and deliver the overall evaluation approach for communication.
  • Develop appropriate dashboards to support timely, effective evaluation.
  • Analyse evidence to assess effectiveness of communication and identify lessons learned.
The job holder must be able to fulfil all spoken aspects of the role with confidence in English or (when specified in Wales) Welsh.

Working Arrangements & Further Information

For nationally advertised campaigns, candidates will be appointed to their nearest Justice Collaboration Centre or Justice Satellite Office. This will be discussed and agreed with the successful candidate(s) on the completion of pre-employment checks.

Some of MoJ’s terms and conditions of service are changing as part of Civil Service reform. The changes will apply to staff joining MoJ who are new to the Civil Service. Staff joining MoJ from other civil service employers will transfer onto the new MoJ terms if they are already on 'modernised' terms in their current post or onto 'unmodernised' MoJ terms if they are on 'unmodernised' terms at their current post. Details will be available if an offer is made.

Flexible working hours

The Ministry of Justice offers a flexible working system in many offices.

Benefits

The MoJ offers a range of benefits:

Annual Leave

Annual leave is 25 days on appointment and will increase to 30 days after five years’ service.

There is also a scheme to allow qualifying staff to buy or sell up to three days leave each year. Additional paid time off for public holidays and 1 privilege day. Leave for part-time and job share posts will be calculated on a pro-rata basis.

Pension

The Civil Service offers a choice of pension schemes, giving you the flexibility to choose the pension that suits you best.

Training

The Ministry of Justice is committed to staff development and offers an extensive range of training and development opportunities.

Networks

The opportunity to join employee-run networks that have been established to provide advice and support and to enable the views of employees from minority groups to be expressed direct to senior management. There are currently networks for employees of minority ethnic origin, employees with disabilities, employees with caring responsibilities, women employees, and lesbian, gay, bisexual and transgender employees.

Support

  • A range of ‘Family Friendly’ policies such as opportunities to work reduced hours or job share.
  • Access to flexible benefits such as voluntary benefits, retail vouchers and discounts on a range of goods and services.
  • For moves to or from another employer or moves across the Civil Service this can have implications on your eligibility to carry on claiming childcare vouchers. You may however be eligible for alternative government childcare support schemes, including Tax Free Childcare. More information can be found on UKor Childcare Choices. You can determine your eligibility at https://www.childcarechoices.gov.uk/.
  • Paid paternity, adoption and maternity leave.
  • Free annual sight tests for employees who use computer screens.

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles. Should you feel that the recruitment process has breached the recruitment principles you are able to raise a formal complaint in the following order

The Civil Service embraces diversity and promotes equal opportunities. As a Disability Confident employer, MoJ are committed to providing everyone with the opportunity to demonstrate their skills, talent and abilities, by making adjustments throughout all elements of the recruitment process and in the workplace. MoJ are able to offer an interview to disabled candidates who meet the minimum selection criteria, except in a limited number of campaigns.

You will be able to request reasonable adjustments to the recruitment process within the application form. If you need additional help completing the application form, please contact the SSCL Recruitment Enquiries Team.

We encourage applications from people from all backgrounds and aim to have a workforce that represents the wider society that we serve. We pride ourselves on being an employer of choice. We champion diversity, inclusion and wellbeing and aim to create a workplace where everyone feels valued and a sense of belonging. To find out more about how we do this visit: https://www.gov.uk/government/organisations/ministry-of-justice/about/equality-and-diversity.

Expected w/c 13th December.

08/12/2021, 23:55 hours.

For more information about the role please contact Jonathan Radmall, Senior Campaigns Advisor – Jonathan.Radmall@justice.gov.uk.

If you require any assistance please call 0845 241 5359 (Monday to Friday 8am - 6pm) or e mail Moj-recruitment-vetting-enquiries@gov.sscl.com Please quote the job reference 

Security Clearance (SC)

To apply for roles in MOJ you will need to confirm your employment history for at least 3 years prior to the date of application so that pre-employment checks (BPSS) can be undertaken. If you have spent significant time abroad (a total of 6 months in the past 3 years) you would be required to give a reasonable account of the reasons why. 

For some roles you will be required to successfully complete National Security Vetting at Counter Terrorism (CTC), Security Clearance (SC) or Developed Vetting (DV) level as a condition of appointment. To meet CTC/SC/DV requirements you will normally need to have been resident in the UK for at least 3/5/10 years prior to the date of application (The level of checks that are required are stated in the advert).

If you do not meet the above requirements, you may still be considered if, for example:

  • You've been serving overseas with HM Forces or in some other official capacity as a representative of HM Government
  • You were studying abroad
  • You were living overseas with parents

In such cases you will need to be able to provide referee cover for the period(s) of residence overseas. The duration of overseas residence and the country of abode will also be taken into account.

Success Profiles will enable a fairer and more inclusive method of recruitment by enabling us to assess the range of experiences, abilities, strengths, behaviours and technical/professional skills required for different roles. This flexible approach to recruitment focuses more on finding the right candidate for the specific role. To find out more about Success Profiles to support your application please click here for further guidance.

if you feel that your application has not been treated in line with the Civil Service Recruitment Principles, please contact SSCL (Moj-recruitment-vetting-enquiries@gov.sscl.com) in the first instance

We have provided detail of the assessment stages and areas being assessed to help you prepare for completing your application form, and to advise of what will be assessed following this, if you successfully pass the application stage.


Application form stage assessments

Experience
CV
Statement of Suitability - 1000 word limit

Interview stage assessments

There is 1 interview stage for this vacancy.
Behaviours
Communicating and Influencing
Working Together
Delivering at Pace
Technical Skills
Insight

Work with policy colleagues in a timely way to examine and define policy issues to be supported.

Commission additional research to gain insight into issues, where required.

Develop measurable communication objectives to support the delivery of policy.

Use segmentation and mapping techniques to identify target audiences and potential partners.

Ensure strategies take into account the recommendations and lessons learnt from evaluations of previous campaigns.
Ideas

Demonstrate flexible, creative thinking. Test and refine ideas to develop innovative solutions.

Confirm segmentation to ensure audiences are targeted effectively.

Ensure the most appropriate and cost-effective channels mix and maximise the potential of digital channels.

Develop plans, considering resources and budgets. Identify risks and plan mitigating actions.

Embed evaluation and tracking into communication strategies. Determine evaluation criteria and consider how to assess the impact of communication.
Implementation

Gather evidence to assess impact and effectiveness throughout the delivery of communication.

Demonstrate strong written communication skills.

Provide advice and guidance to colleagues on writing clearly for target audiences.

Ensure communication products are cost effective and delivered to a high quality, representing value for money. Ensure supplier relationships are cost effective.
Impact

Develop and deliver the overall evaluation approach for communication.

Develop appropriate dashboards to support timely, effective evaluation.

Analyse evidence to assess effectiveness of communication and identify lessons learned.

A Great Place to Work for Veterans

The "Making the Civil Service a Great Place to work for veterans" initiative includes a guaranteed interview scheme to those who meet the minimum criteria to provide eligible former members of the Armed Forces with opportunities to secure rewarding jobs. Allowing veterans to continue to serve their country, and to bring highly skilled individuals with a broad range of experience into the Civil Service in an environment, which recognises and values your previous service in the Armed Forces.
For further details about the initiative and eligibility requirements visit : https://www.gov.uk/government/news/making-the-civil-service-a-great-place-to-work-for-veterans

Redeployment Interview Scheme

Civil Service departments are expected to explore redeployment opportunities before making an individual redundant. The MoJ are committed, as part of the Redeployment Interview Scheme, to providing opportunities to those who are 'at risk of redundancy'.

MoJ are able to offer an interview to eligible candidates who meet the minimum selection criteria, except in a limited number of campaigns. Candidate's will not be eligible for the Redeployment Interview Scheme if they are applying on promotion.

This job is broadly open to the following groups:

· UK nationals

· nationals of the Republic of Ireland

· nationals of Commonwealth countries who have the right to work in the UK

· nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window) https://www.gov.uk/settled-status-eu-citizens-families

· nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)

· individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020

· Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window) https://www.gov.uk/government/publications/nationality-rules

This Vacancy is closed to applications.