81694 - Senior Digital Content Manager

£45,824 - £50,039
12 Months
Full Time
Communications / Marketing

Job Title:     Senior Digital Content Manager 

Building/Site          102 PETTY FRANCE (MOJ) LONDON, SW1H 9AJ  

Grade             Band B / SEO 

Post Type          Permanent 

Working Pattern       Full Time. The role will be based at 102 petty France. We currently attend the office for a minimum of two days a week and you will be asked to attend for additional days when required. 

Role Type          Strategic Communications, Digital Content and Channels  

The Ministry of Justice supports a range of issues that have a profound impact on people’s lives. We are at the heart of the justice system, and our priority work ranges from prison reform to modern justice and support for victims. 

We are looking to appoint an ambitious and creative Senior Digital Content Manager to help us deliver daily digital content that truly makes a difference across our portfolios: Probation, Sentencing, Prisons, Courts and Justice. You might know our team’s work from the upskirting campaign or perhaps you’ve seen our work on other hugely important subjects such as reducing reoffending, non-consensual sharing of imagery, victims’ rights, swifter access to justice or building sustainability in prisons. 

You can check out our work via our channels below: 

•    YouTube: https://www.youtube.com/user/MinistryofJusticeUK  
•    Twitter: https://twitter.com/MoJGovUK  
•    Linkedin: https://www.linkedin.com/company/uk-ministry-of-justice  
•    Instagram: https://www.instagram.com/mojgovuk/  
•    Threads: https://www.threads.net/@mojgovuk  
•    Facebook: https://www.facebook.com/ministryofjusticeuk 

So what does the job entail? You will take a leading role in managing, prioritising and publishing digital content across our social media channels, as well as building partnerships with cross government colleagues, stakeholders and digital influencers in this space. Our work has a strong audience focus and you will be at the forefront of finding creative ways to engage with different groups with an interest in our work. Exceptional creativity, attention to detail, collaboration and a passion for the work we do is key. As is the ability to manage several priorities under pressure and to tight deadlines. 

We are a happy unit and vacancies in this team are rare. We pride ourselves on having a great team culture and a clear focus on innovation, storytelling and making a difference in people’s lives.  We maintain a “no-blame culture” where it is recognised that occasional mistakes and missteps are worthwhile costs of ambition and innovation. We facilitate a space that welcomes creative challenge and big ideas and ensure everyone is supported and empowered to do their very best work. 

You will play an important role in digital communications community across government and in upskilling colleagues and senior leaders in digital best practice to maintain our status as a centre for excellence.  

You will report into the Head of Content and Channels. 


•    Produce, commission, oversee and publish high-quality, audience-focused digital content for key MoJ announcements and low/no cost campaigns - making use of creative content, partnerships and existing/emerging digital channels. 
•    Identify, prioritise and bring to life creative and strategic opportunities to reach intended audiences, using MoJ and non-MoJ channels. 
•    Put insight and evaluation at the heart of all your work – from ideation to evaluation – to ensure we are measuring impact and reach our intended audiences.  
•    Work collaboratively with a range of colleagues in press office, external affairs, the campaigns team, policy and the private offices of senior leaders and ministers. 
•    Build relationships with other government departments, partners and influencers to enhance the reach of our key messages online. 
•    Confidently upskill others in the use of digital communications to support the department’s objectives, including senior leaders, ministers and colleagues. 
•    Line management of IOs/Apprentices where required. 
•    Attend shoots within the UK and take on occasional out-of-hours work, in agreement with your line manager. 

Person specification  

•    Proven experience in leading ambitious digital content and low/no-cost campaigns that are audience-focused, channel-specific and grounded in insight and data. 
•    Extensive experience in crafting, commissioning, designing and publishing a diverse range of creative digital content for X, Instagram, LinkedIn, YouTube, and Facebook. 
•    A passion for, and knowledge of, best digital content practice, emerging channels, and the latest tools. 
•    Strong analytical skills and experience of using evaluation to analyse the impact of your work and acting on results to revise your approach. 
•    Good understanding of online risk and how to mitigate it. 
•    Ability to work confidently with a range of colleagues, external partners and ministers, and to influence and prioritise direction of work.  
•    Very strong written and verbal skills; you will be transforming complicated information into easy-to-understand content and copy for different audiences. 
•    Experience in line management within the communications/design sector. 

Application process 

We will be using success profiles to assess your communication and delivery abilities.  

As part of the application process, you will be asked to complete a CV and provide examples of Civil Service behaviours (PDF) and competences based on the Government Communication Professional Competency Framework (PDF). 


We'll assess you against these behaviours during the selection process: 

•    Working Together 
•    Delivering at Pace 

And these GCS competencies: 

•    Comms – Ideas: Digital  
•    Comms – Insight: Digital 
•    Comms – Impact: Digital 
•    Comms – Impact: Implementation 


**Should you reach the interview stage you will be asked to give a short 5-minute presentation in the interview on a specified topic that will be sent to you in advance.** 

In interview you will also be asked additional questions across the aforementioned Civil Service behaviours (PDF) and competences based on the Government Communication Professional Competency Framework (PDF) and be required to provide relevant examples. 

Working Arrangements & Further Information

The MoJ offers Hybrid Working arrangements where business need allows. This is an informal, non-contractual form of flexible working that blends working from your base location, different MoJ sites and / or from home (please be aware that this role can only be worked in the UK and not overseas). Some roles will not be suitable for Hybrid Working. Similarly, Hybrid Working will not suit everyone’s circumstances. Arrangements will be discussed and agreed with the successful candidate(s) and subject to regular review.

For nationally advertised roles, the successful candidate(s) will be appointed to a MoJ office location, which may include their nearest Justice Collaboration Centre or Justice Satellite Office. This will be discussed and agreed on the completion of pre-employment checks.

Some of MoJ’s terms and conditions of service are changing as part of Civil Service reform. The changes will apply to staff joining MoJ who are new to the Civil Service. Staff joining MoJ from other civil service employers will transfer onto the new MoJ terms if they are already on 'modernised' terms in their current post or onto 'unmodernised' MoJ terms if they are on 'unmodernised' terms at their current post. Details will be available if an offer is made.

MoJ candidates who are on a specialist grade, will be able to retain their grade on lateral transfer.

All candidates who are currently in receipt of Mark Time / Pay Protection should ensure they are familiar with the new policy on permanent and temporary promotion which can be found on the employee intranet.

Flexible working hours

The Ministry of Justice offers a flexible working system in many offices.


The MoJ offers a range of benefits:

Annual Leave

Annual leave is 25 days on appointment and will increase to 30 days after five years’ service.

There is also a scheme to allow qualifying staff to buy or sell up to three days leave each year. Additional paid time off for public holidays and 1 privilege day. Leave for part-time and job share posts will be calculated on a pro-rata basis.


The Civil Service offers a choice of pension schemes, giving you the flexibility to choose the pension that suits you best.


The Ministry of Justice is committed to staff development and offers an extensive range of training and development opportunities.


The opportunity to join employee-run networks that have been established to provide advice and support and to enable the views of employees from minority groups to be expressed direct to senior management. There are currently networks for employees of minority ethnic origin, employees with disabilities, employees with caring responsibilities, women employees, and lesbian, gay, bisexual and transgender employees.


  • A range of ‘Family Friendly’ policies such as opportunities to work reduced hours or job share.
  • Access to flexible benefits such as voluntary benefits, retail vouchers and discounts on a range of goods and services.
  • For moves to or from another employer or moves across the Civil Service this can have implications on your eligibility to carry on claiming childcare vouchers. You may however be eligible for alternative government childcare support schemes, including Tax Free Childcare. More information can be found on GOV.UK or Childcare Choices. You can determine your eligibility at https://www.childcarechoices.gov.uk/.
  • Paid paternity, adoption and maternity leave.
  • Free annual sight tests for employees who use computer screens.

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles. Should you feel that the recruitment process has breached the recruitment principles you are able to raise a formal complaint in the following order

The Civil Service embraces diversity and promotes equal opportunities. As a Disability Confident employer, MoJ are committed to providing everyone with the opportunity to demonstrate their skills, talent and abilities, by making adjustments throughout all elements of the recruitment process and in the workplace. MoJ are able to offer an interview to disabled candidates who meet the minimum selection criteria, except in a limited number of campaigns.

You will be able to request reasonable adjustments to the recruitment process within the application form. If you need additional help completing the application form, please contact the SSCL Recruitment Enquiries Team.

We encourage applications from people from all backgrounds and aim to have a workforce that represents the wider society that we serve. We pride ourselves on being an employer of choice. We champion diversity, inclusion and wellbeing and aim to create a workplace where everyone feels valued and a sense of belonging. To find out more about how we do this visit: https://www.gov.uk/government/organisations/ministry-of-justice/about/equality-and-diversity.

To be confirmed

08/12/2023, 23:55 hours.

If you require any assistance please call 0345 241 5359 (Monday to Friday 8am - 6pm) or e mail Moj-recruitment-vetting-enquiries@gov.sscl.com Please quote the job reference - 81694.
Security Clearance (SC)

To apply for roles in MOJ you will need to confirm your employment history for at least 3 years prior to the date of application so that pre-employment checks (BPSS) can be undertaken. If you have spent significant time abroad (a total of 6 months in the past 3 years) you would be required to give a reasonable account of the reasons why. 

For some roles you will be required to successfully complete National Security Vetting at Counter Terrorism (CTC), Security Clearance (SC) or Developed Vetting (DV) level as a condition of appointment. To meet CTC/SC/DV requirements you will normally need to have been resident in the UK for at least 3/5/10 years prior to the date of application (The level of checks that are required are stated in the advert).

If you do not meet the above requirements, you may still be considered if, for example:

  • You've been serving overseas with HM Forces or in some other official capacity as a representative of HM Government
  • You were studying abroad
  • You were living overseas with parents

In such cases you will need to be able to provide referee cover for the period(s) of residence overseas. The duration of overseas residence and the country of abode will also be taken into account.

Success Profiles will enable a fairer and more inclusive method of recruitment by enabling us to assess the range of experiences, abilities, strengths, behaviours and technical/professional skills required for different roles. This flexible approach to recruitment focuses more on finding the right candidate for the specific role. To find out more about Success Profiles to support your application please click here for further guidance.

if you feel that your application has not been treated in line with the Civil Service Recruitment Principles, please contact SSCL (Moj-recruitment-vetting-enquiries@gov.sscl.com) in the first instance

We have provided detail of the assessment stages and areas being assessed to help you prepare for completing your application form, and to advise of what will be assessed following this, if you successfully pass the application stage.

Application form stage assessments

Statement of Suitability - 750 word limit

Interview stage assessments

There is 1 interview stage for this vacancy.
Working Together
Delivering at Pace
Technical Skills
Comms – Ideas: Digital
Comms – Insight: Digital
Comms – Impact: Digital
Comms – Implementation
Additional Assessment(s)
Any candidate who has been assessed as being appointable to the role they applied for may be offered a similar, lower grade role, if one is available. Furthermore, any candidate who has just missed meeting the criteria for a particular role, may be appointed to a similar role at a lower grade if such a role is available, and if they have been assessed as meeting the criteria for the lower grade role. These appointments will also be made in merit order.

A Great Place to Work for Veterans

The "Making the Civil Service a Great Place to work for veterans" initiative includes a guaranteed interview scheme to those who meet the minimum criteria to provide eligible former members of the Armed Forces with opportunities to secure rewarding jobs. Allowing veterans to continue to serve their country, and to bring highly skilled individuals with a broad range of experience into the Civil Service in an environment, which recognises and values your previous service in the Armed Forces.
For further details about the initiative and eligibility requirements visit : https://www.gov.uk/government/news/making-the-civil-service-a-great-place-to-work-for-veterans

Redeployment Interview Scheme

Civil Service departments are expected to explore redeployment opportunities before making an individual redundant. The MoJ are committed, as part of the Redeployment Interview Scheme, to providing opportunities to those who are 'at risk of redundancy'.

MoJ are able to offer an interview to eligible candidates who meet the minimum selection criteria, except in a limited number of campaigns. Candidate's will not be eligible for the Redeployment Interview Scheme if they are applying on promotion.

This job is broadly open to the following groups:

· UK nationals

· nationals of the Republic of Ireland

· nationals of Commonwealth countries who have the right to work in the UK

· nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window) https://www.gov.uk/settled-status-eu-citizens-families

· nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)

· individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020

· Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window) https://www.gov.uk/government/publications/nationality-rules

This Vacancy is closed to applications.