83219 - Campaigns Advisor

The national salary is £32,827 - £35,678, London salary is £37,174 - £40,403. Your salary will be dependent on your base location
12 Months
Please note: Some of our MoJ Office locations, such as our Liverpool Justice Collaboration Centre, require higher levels of National Security Vetting. The MoJ is working to open more Justice Collaboration Centres and Justice Satellite Offices over time. Click here to learn more about where our currently open Justice Collaboration Centres and Justice Satellite Offices are, to identify where you may be based and understand National Security Vetting requirements of each location.
Full Time, Flexible Working
Communications / Marketing

Job Title: Campaigns Advisor

Grade: Band C/HEO 

Post type: Permanent

Location: National 

No of vacancies: 1

Working hours: Full time, Flexible working

Who is the vacancy open to: External

Security Clearance required on appointment: SC


National - £32,827 - £35,678
London - £37,174 - £40,403

About the role

Are you looking for an opportunity to work in a high-performance team on issues that really matter and have a big social impact? 

The Ministry of Justice (MoJ) has an exciting vacancy for a Campaigns Advisor in the Department’s Strategic Communications & Campaigns team. This is a unique opportunity for an ambitious and talented communications professional to work on high-profile government campaigns. The MoJ is a major government department at the heart of the justice system and our work affects every person in society, from prison reform and reducing reoffending to modern justice and support for victims.

The award-winning Strategic Communications & Campaigns team sits within the Ministry’s Performance, Strategy and Analysis Group. We pride ourselves on having a positive team culture and a focus on innovation and making a difference in people’s lives.

Job description

The Campaigns Advisor role offers the opportunity to deliver first class communications and campaigns to influence public opinion, behaviour and help demonstrate the value and shape the perception of the MoJ’s work with key audiences. 

The successful candidate will support the delivery and evaluation of external communications which support the Ministry’s key priorities. This could include areas such as reducing reoffending and our campaigns that empower victims of sexual violence to seek support. 

The role is ideal for a dynamic, proactive and creative communications professional with campaigns, marketing, PR or other relevant experience who is passionate about delivering first class communications and confident working in a fast-paced environment. 

Key responsibilities

  • Support the planning and implementation of detailed insight-led communication campaigns for external audiences 
  • Manage campaigns to deadline, focusing on delivering campaign objectives
  • Work with the Head of Campaigns and Senior Campaigns Advisors to partner with internal and external stakeholders, including cross-government, to deliver communications  
  • Produce high quality written content for external communications channels, including social media, and work closely with national, regional and consumer media to deliver stories that extend our reach to new audiences
  • Identify risks and opportunities for our communications and within stakeholder relationships
  • Work with other team members to evaluate and report campaign progress and outcomes

Skills, experience and attributes

  • Proven communication skills and at least 1 year of communications experience
  • Strong written skills and the ability to get to grips with complex issues
  • Creativity and keenness to develop and deliver innovative, low and no cost external communication campaigns, using digital and offline channels
  • Proactive, with good organisational and planning skills
  • Understanding of insight, data and evaluation to measure and inform communications outcomes and a keenness to act on results to improve future activity
  • The ability to predict potential risks and respond positively and quickly to emerging issues
  • Impact in presenting to and influencing senior stakeholders, comfortable giving advice and recommendations to senior team members and challenging assumptions
  • Experience of producing content for a variety of media outlets and digital platforms

Application process

As part of the application process you will be asked to complete a CV and provide statements supporting the relevant Civil Service Behaviours.

Should you reach interview stage, you will be given a prioritisation task to discuss verbally.

Civil Service Behaviours

We'll assess you against these behaviours at HEO level during the selection process:

  • Communicating and Influencing 
  • Seeing the Big Picture 

Government Communications Service Technical skills Competency Framework 

You are also expected to be proficient in each of the Government Communication Service (GCS) competencies to HEO level, particularly skills and knowledge under the ‘Campaigns and Marketing’ discipline. The summary below is not exhaustive - you should examine the full version on the GCS website.


  • Review existing sources of insight (including previous communication activity) to understand the overall context for communication and audience influences/influencers.
  • Use data and insight to identify target audiences and partners, support decision making and help inform the overall communication approach.
  • Demonstrate an understanding of the communication objectives and how these support the overall policy objective.


  • Develop outline communication plans, identifying the most effective channels and tools to engage audiences and maximise reach.
  • Design and develop engaging, targeted content and messages suitable for use across a range of channels.
  • Demonstrate an awareness of how channels work together and complement each other. 
  • Explore opportunities to use low/no cost channels, including earned, owned, and paid-for channels.


  • Demonstrate good written and oral communication skills. Write clearly, concisely and accurately.
  • Select appropriate visuals to improve the impact of communication plans are delivered on time and to budget.
  • Monitor plans and provide status updates to ensure communication plans are delivered on time and to budget.


  • Support the design and delivery of techniques to assess the effectiveness and impact of communication. 
  • Advise on, monitor, summarise and provide analysis of campaign effectiveness indicators.

Working Arrangements & Further Information

The MoJ offers Hybrid Working arrangements where business need allows. This is an informal, non-contractual form of flexible working that blends working from your base location, different MoJ sites and / or from home (please be aware that this role can only be worked in the UK and not overseas). Some roles will not be suitable for Hybrid Working. Similarly, Hybrid Working will not suit everyone’s circumstances. Arrangements will be discussed and agreed with the successful candidate(s) and subject to regular review.

For nationally advertised roles, the successful candidate(s) will be appointed to a MoJ office location, which may include their nearest Justice Collaboration Centre or Justice Satellite Office. This will be discussed and agreed on the completion of pre-employment checks.

Some of MoJ’s terms and conditions of service are changing as part of Civil Service reform. The changes will apply to staff joining MoJ who are new to the Civil Service. Staff joining MoJ from other civil service employers will transfer onto the new MoJ terms if they are already on 'modernised' terms in their current post or onto 'unmodernised' MoJ terms if they are on 'unmodernised' terms at their current post. Details will be available if an offer is made.

MoJ candidates who are on a specialist grade, will be able to retain their grade on lateral transfer.

All candidates who are currently in receipt of Mark Time / Pay Protection should ensure they are familiar with the new policy on permanent and temporary promotion which can be found on the employee intranet.

Flexible working hours

The Ministry of Justice offers a flexible working system in many offices.


The MoJ offers a range of benefits:

Annual Leave

Annual leave is 25 days on appointment and will increase to 30 days after five years’ service.

There is also a scheme to allow qualifying staff to buy or sell up to three days leave each year. Additional paid time off for public holidays and 1 privilege day. Leave for part-time and job share posts will be calculated on a pro-rata basis.


The Civil Service offers a choice of pension schemes, giving you the flexibility to choose the pension that suits you best.


The Ministry of Justice is committed to staff development and offers an extensive range of training and development opportunities.


The opportunity to join employee-run networks that have been established to provide advice and support and to enable the views of employees from minority groups to be expressed direct to senior management. There are currently networks for employees of minority ethnic origin, employees with disabilities, employees with caring responsibilities, women employees, and lesbian, gay, bisexual and transgender employees.


  • A range of ‘Family Friendly’ policies such as opportunities to work reduced hours or job share.
  • Access to flexible benefits such as voluntary benefits, retail vouchers and discounts on a range of goods and services.
  • For moves to or from another employer or moves across the Civil Service this can have implications on your eligibility to carry on claiming childcare vouchers. You may however be eligible for alternative government childcare support schemes, including Tax Free Childcare. More information can be found on GOV.UK or Childcare Choices. You can determine your eligibility at https://www.childcarechoices.gov.uk/.
  • Paid paternity, adoption and maternity leave.
  • Free annual sight tests for employees who use computer screens.

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles. Should you feel that the recruitment process has breached the recruitment principles you are able to raise a formal complaint in the following order

The Civil Service embraces diversity and promotes equal opportunities. As a Disability Confident employer, MoJ are committed to providing everyone with the opportunity to demonstrate their skills, talent and abilities, by making adjustments throughout all elements of the recruitment process and in the workplace. MoJ are able to offer an interview to disabled candidates who meet the minimum selection criteria, except in a limited number of campaigns.

You will be able to request reasonable adjustments to the recruitment process within the application form. If you need additional help completing the application form, please contact the SSCL Recruitment Enquiries Team.

We encourage applications from people from all backgrounds and aim to have a workforce that represents the wider society that we serve. We pride ourselves on being an employer of choice. We champion diversity, inclusion and wellbeing and aim to create a workplace where everyone feels valued and a sense of belonging. To find out more about how we do this visit: https://www.gov.uk/government/organisations/ministry-of-justice/about/equality-and-diversity.

To be confirmed, expected w/c 26 February and 4 March.

05/02/2024, 23:55 hours.

If you require any assistance please call 0345 241 5359 (Monday to Friday 8am - 6pm) or e mail Moj-recruitment-vetting-enquiries@gov.sscl.com Please quote the job reference - 83219.

If you would like to discuss the role please contact Toby Bishop at Toby.Bishop@justice.gov.uk

Security Clearance (SC)

To apply for roles in MOJ you will need to confirm your employment history for at least 3 years prior to the date of application so that pre-employment checks (BPSS) can be undertaken. If you have spent significant time abroad (a total of 6 months in the past 3 years) you would be required to give a reasonable account of the reasons why. 

For some roles you will be required to successfully complete National Security Vetting at Counter Terrorism (CTC), Security Clearance (SC) or Developed Vetting (DV) level as a condition of appointment. To meet CTC/SC/DV requirements you will normally need to have been resident in the UK for at least 3/5/10 years prior to the date of application (The level of checks that are required are stated in the advert).

If you do not meet the above requirements, you may still be considered if, for example:

  • You've been serving overseas with HM Forces or in some other official capacity as a representative of HM Government
  • You were studying abroad
  • You were living overseas with parents

In such cases you will need to be able to provide referee cover for the period(s) of residence overseas. The duration of overseas residence and the country of abode will also be taken into account.

Success Profiles will enable a fairer and more inclusive method of recruitment by enabling us to assess the range of experiences, abilities, strengths, behaviours and technical/professional skills required for different roles. This flexible approach to recruitment focuses more on finding the right candidate for the specific role. To find out more about Success Profiles to support your application please click here for further guidance.

if you feel that your application has not been treated in line with the Civil Service Recruitment Principles, please contact SSCL (Moj-recruitment-vetting-enquiries@gov.sscl.com) in the first instance

We have provided detail of the assessment stages and areas being assessed to help you prepare for completing your application form, and to advise of what will be assessed following this, if you successfully pass the application stage.

Application form stage assessments

Communicating and Influencing - 250 word limit
Seeing the Big Picture - 250 word limit
Statement of Suitability - 500 word limit
A sift based on the lead behaviour, Communicating and Influencing, may be held if a large number of applications are received. If a large number of applications remain after the initial sift, your application will be progressed to a full sift, where all behaviours will then be considered.

Interview stage assessments

There is 1 interview stage for this vacancy.
Technical Skills
GCS - Insight
GCS - Ideas
GCS - Implementation
GCS - Impact
Additional Assessment(s)
Verbal Prioritisation Task
Any candidate who has been assessed as being appointable to the role they applied for may be offered a similar, lower grade role, if one is available. Furthermore, any candidate who has just missed meeting the criteria for a particular role, may be appointed to a similar role at a lower grade if such a role is available, and if they have been assessed as meeting the criteria for the lower grade role. These appointments will also be made in merit order.

A Great Place to Work for Veterans

The "Making the Civil Service a Great Place to work for veterans" initiative includes a guaranteed interview scheme to those who meet the minimum criteria to provide eligible former members of the Armed Forces with opportunities to secure rewarding jobs. Allowing veterans to continue to serve their country, and to bring highly skilled individuals with a broad range of experience into the Civil Service in an environment, which recognises and values your previous service in the Armed Forces.
For further details about the initiative and eligibility requirements visit : https://www.gov.uk/government/news/making-the-civil-service-a-great-place-to-work-for-veterans

Redeployment Interview Scheme

Civil Service departments are expected to explore redeployment opportunities before making an individual redundant. The MoJ are committed, as part of the Redeployment Interview Scheme, to providing opportunities to those who are 'at risk of redundancy'.

MoJ are able to offer an interview to eligible candidates who meet the minimum selection criteria, except in a limited number of campaigns. Candidate's will not be eligible for the Redeployment Interview Scheme if they are applying on promotion.

This job is broadly open to the following groups:

· UK nationals

· nationals of the Republic of Ireland

· nationals of Commonwealth countries who have the right to work in the UK

· nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window) https://www.gov.uk/settled-status-eu-citizens-families

· nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)

· individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020

· Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window) https://www.gov.uk/government/publications/nationality-rules

This Vacancy is closed to applications.